Strategy

• Positioning and strategy
• Brand audits
• Competitive and communication audits
• Brand blueprints

Creative & Content Development

• Concept development
• Naming
• Tagline development
• Copywriting
• Copy editing
• Information architecture
• Efficiencies across products & corporate divisions

Design & Implementation

• Brandmark design
• Corporate ID (Systems; standards manuals)
• Print and screen communications (capabilities profiles; marketing brochures; annual reports; websites)
• Editorial (advertorials; newsletters)
• Advertising (print campaigns; direct mail;
  flyers; posters)
• Print-on-demand solutions
• Signage
• Packaging
• Interactive (website design & maintenance;
  animation; interactive displays)

• Apple Core Hotels
• American Cancer Society
• Brown Harris Stevens
• GAVI - Global Alliance for
  Vaccines & Immunization
• Gefinor Banking Group, Switzerland
• International Beverage Solutions
• Lehman Brothers
• Lycée Français de New York
• MasterCard International
• Middle East Capital Group
• Rho Capital Partners
• Roswell Museum and Art Center
• Sawaya Holdings SAL
• Sawaya Segalas & Co.
• SEAL - Social and Economic Action
  for Lebanon
• Solomon Schechter School of Westchester
• Swig Burris
• The Athena Group
• The Macklowe Organization
• The U.S. Fund for UNICEF
• The Vaccine Fund
• United Arab Emirates Mission to the U.N.
• Virtual Service

• Book and magazine design
• Production

• Architectural Record
• Callaway Editions

• Culture-related research
• Targeted brand development
• Naming & tagline development
• Advertising & layout design
• Arabic/Latin font pairing & custom design

• AT&T
• MasterCard International
• Renault Eurodrive
• Saudi Arabian Airlines (w. Diefenbach Elkins)

• Design of functional & data-derived
  documents (e.g., applications, financial
  & billing statements)
• Customized, print-on-demand solutions
• Data visualization (tables, charts
  & illustrations)
• Consumer-centric communications (clear
  of industry jargon)

• For Siegel Gale:
  • Allstate Insurance (Brochures and application forms)
  • Bank of America (Credit card statement)
  • Diversified Investment Advisors (Print-on-demand booklet consisting of all documents related to account opening in one package)
  • Time Warner Cable (Billing statement for cable,
    high-speed internet and digital phone service bundle)


• For Addison Design:
  • Merrill Lynch (Financial statements)
  • Morgan Stanley (Print-on-demand booklet consisting of all documents related to account opening in one package)


• For Blackburn Young Haykel & Haykel Group:
  • Country Financial (Relationship statement)
  • Nuveen (Prospectus)


• For Landor Associates:
  • Citibank (Credit card statement)