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brand strategy
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• Positioning and strategy • Consumer profiling • Competitive and communication audits • Brand blueprint • Naming and tagline development • Brandmark design • Literature and stationery systems • Marketing and corporate communications • Advertising • Packaging • Environmental graphics and signage • Expressive style • Verbal standards • Copywriting and editing • Consumer-centric and jargon-free language • Website design • Content development • Information architecture • Animation |
• American University of Beirut • Apple Core Hotels • American Cancer Society • Brown Harris Stevens • Fields & Company • gmn partners • GAVI – Global Alliance for Vaccines & Immunization • Gefinor Banking Group, Switzerland • Ghada Ghanem, Soprano • Green Partners • Imperio Vida • International Beverage Solutions • ITT • L’Orient le Jour • Leila Jabre-Jureidini, Artist • Lehman Brothers • Lycée Français de New York • MasterCard International • Middle East Capital Group • Renault Eurodrive • Restaurants / U-Bay Group: Tablefine; Bay Lounge; uclub • Restaurants / Other: Cristobal Colón; Canvas • Rho Capital Partners • Roswell Museum and Art Center • Sawaya Holdings SAL • Sawaya Segalas & Co. • SEAL – Social and Economic Action for Lebanon • Solidère • Solomon Schechter School of Westchester • Swig Burris • The Athena Group • The Macklowe Organization • The Othmer Institute / Polytechnic Institute of New York University • The U.S. Fund for UNICEF • The Vaccine Fund • Virtual Service |
education insurance & finance hospitality & travel music & art non-profit publishing real estate retail |
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editorial |
• Book and magazine design • Production |
• Architectural Record • Callaway Editions |
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work in arabic & for arabic markets |
• Culture understanding and sensitivity • Targeted brand development • Naming and tagline development • Advertising • Marketing and corporate communications • Arabic/Latin font pairing • Custom lettering and calligraphy |
• AT&T • Ghada Ghanem, Soprano • MasterCard International • NYUCI – New York University Cancer Institute • Saudi Arabian Airlines (w. Futurebrand) • United Arab Emirates Mission to the United Nations |
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data-driven communications |
• Design of functional & data-derived documents (e.g., applications, financial & billing statements) • Customized, print-on-demand solutions • Information architecture • Data visualization (tables, charts & illustrations) • Consumer-centric communications (clear of industry jargon) |
For Siegel Gale
For Addison Design
For Blackburn Young Haykel & Haykel Group
For Landor Associates |