The Vaccine Fund

Initiated with a $750M donation by Bill Gates and launched by Nelson Mandela at the World Economic Forum in 2002, the Fund provides vaccines to developing countries where children are still dying in millions.

Brand audit and visual identity: Our efforts involved a brand audit and the development of graphic formats for all communications – including a standards manual.

Voice: We also worked with the marketing team, ensuring the Fund's 'voice' reflects positively across all media, and that marketing materials showcase results, provide data, and illustrate on-loction activity and outcome – providing a better platform for fund raising.