The Vaccine Fund
Lyon, France
Initiated by $750-million donation
from Bill Gates, and launched by Nelson Mandela during the World Economic Forum in February 2002,
the Fund provides vaccines to
developing countries where children
are still dying in millions.
Our efforts involved a brand audit
and visual identity, creation of
formats for all communications and
a standards manual.
Branding remains a key ingredient,
as it has ignited a sense of focus
and pride throughout organizations and among global fundraisers.
