Rho Capital Partners
New York, NY
Originally operating under the name Rho Management, the company's responsibilities involved managing
the assets of a single high-net-worth family.
However, after seeing its activities expand, the company acknowledged the need for three distinct divisions, and a brand through which it would position itself in the marketplace.
We recommended a new strategy – the brandmark 'Rho' would act as
the umbrella shield under which
Rho Capital Partners would manage three divisions:
- Rho Ventures
- Rho Fund Investors
- Rho Asset Management
