Sawaya Holdings/
Howtowow Beauty Shop
Beirut, Lebanon
Conceived for mass markets in the Middle East – where beauty parlors usually cater to society's upper
class – Howtowow Beauty Shop
was designed for young people
and adults of all
backgrounds. The name is whimsical and intriguing,
the color vibrant and the service friendly, all working to attract the passerby as well as repeat business.
Sold as franchises throughout
Lebanon and the middle east, we created standard guidelines for interior design, signage and print collateral, allowing franchisees
to replicate the look and quality everywhere.
