Morgan Stanley (w. Addison Design)

Utilizing newly-evolving print-on-demand technology, we designed an account opening holder’s manual
which would:

• replace the bulk of material received upon opening an account with one bound booklet
• customize relevant information to the customer and facilitate cross-selling
• enhance customer experience by clearly highlighting the contents and steps required
• provide a consistent brand image among documents
• avoid duplicates when more than one product is acquired
• afford the company substantial savings