Sawaya Holdings - Howtowow Beauty Shops

Targeting mass markets in the Middle East, Howtowow Beauty Shop needed to attract young people and adults of all backgrounds. The visual concept we developed utilizes a vibrant color and large white backgounds, complements a whimsical and intriguing name, and reflects on friendly service and a casual setting – all working to attract the passerby as well as repeat business.

Sold as franchises throughout Lebanon and the Middle East, the store's look and feel was was documented in a standards manual (for interior design, signage and print collateral), affording consistency across all outlets.